Home - Begin where you are
The welcome page for Business Unusual
A different kind of beginning
Before strategy, before scaling, before systems, before solutions.
Pause.
Most business sites start by telling you what they do.
This one begins by asking:
Where are you now?
Not just in your role.
But in your relationship with work.
With technology.
With yourself.
What is Business Unusual?
Business Unusual is a space for thoughtful, human-first growth—for founders, experienced professionals, and AI innovators who know something deeper is possible, but don’t want to go it alone.
Whether you’re seeking clarity in your business, your purpose, or your use of AI—
this work doesn’t begin with fixing.
It begins with listening.
To what’s stirring.
To what’s stuck.
To what wants to grow.
Who is this for?
Founders and SME Leaders
You’ve built something—but you’re not here for business as usual.
You want clarity, alignment, momentum—and space to reflect as you go.
Experienced Professionals
Especially those from IT and systems-driven fields, sensing it’s time to reconnect with meaning in their work.
AI Innovators
Leaders exploring not just what AI can do—but how to work with it ethically, relationally, and imaginatively.
Where to begin?
Want to start with something simple?
This short Reflection Guide offers a pause.
A breath. A place to check in.
Or choose your path below:
I'm not sure yet—take me somewhere quiet
Why Business Unusual?
Because we’ve seen what happens when business is treated like a machine.
And we’ve also seen what emerges when it’s treated like an ecosystem.
This isn’t about being anti-business or anti-AI.
It’s about being for something more alive.
More spacious.
More real.
If you want to get into a conversation, formal or not, start here
Ready to Connect?
London
N112ST
United Kingdom
